02
October 2017

Casting real people to build authentic engagement

Jess Jeary

Brands who use ‘real’ people in their advertising campaigns have seen a rise in brand advocacy and sales. We take a look at the best campaigns examples and why you should jump on board with authentic storytelling.

25
September 2017

Thinking about flexible working? A strong Employee Engagement strategy is a must

Hot desking office
Jess Jeary

There will come a moment in every large company’s lifetime where a brief is plonked on the desk of the HR team to reduce ‘X’ number of desks in the office. This typically follows a need to cut overheads via hot-desking or flexible working initiatives, though can also be an attempt to break down office silos and improve communication between teams.

21
April 2017

24 hour digital detox challenge: what we learnt

hands typing on macbook laptop
Georgia Adsett

Following our recent blog about the importance of digital detoxes, the Bowline team decided to challenge themselves to 24 hours without technology. Here’s how we got on.

15
March 2017

Building brands from the inside out

Georgia Adsett, Jess Jeary

Let’s talk brand strategy. We ask: Why is it important? And show why you should build your brand identity from the inside out.

30
November 2016

Why content marketing and SEO is the key to success

Google analytics laptop
Jess Jeary

So you’ve just launched your shiny new mobile responsive site, it includes keyword friendly content about your services, some awesome new pictures of the team, a great new corporate video and easy ways to get in-touch…job done, right? Well, not quite.