Keeping It Visual On Social

Many of our customers understand the value social media can add to building brand awareness, canvassing opinion, promoting services and developing relationships (to name a few).

Keeping up with the movement to social media has long been a business priority. But for some of our clients, they voice concern with juggling the array of channels and posting regular content, and this can quickly become an overwhelming task. Particularly when allocating sufficient resource and or time is an issue.

Your social media accounts are essentially your babies – they are dependant on you to feed them and nurture them. But it’s what you feed them that counts. There's one tip we often discuss with our clients and that's the importance of including quality visual content in your feeds.

 

Think of visuals as banner ads that make people stop and read.

Visual content, when used effectively, will see you reaping the benefits: from click-throughs, to more followers and re-posts. 50% of all Internet users have re-posted a photo or video they found online (source), but what is it that makes visual content so successful? 

It’s human nature

A whopping 30% of our brains are tasked with visual processing of information (source), and the brain processes visual information 60,000 times faster than the time it takes to decode text (source). So, its not surprising that content with images gets 94% more views than content without images (source).

 

Colour is key

Researchers have found that coloured visuals increase people’s willingness to read content by 80%. Additionally, information can be located 70% faster when it’s in colour (source)- so as it turns out, orange really is the new black.

Photo of Colour Swatches 

Improve memory retention

Psychological studies show that when images are paired with information, we are much more likely to remember what we’ve seen. When people hear information, they are likely to retain only 10% of that information 3 days later. But when a relevant image is added, than number increases to 65% (source).

 

Have a consistent style

Establishing an overall style for your visual content is key, because consistent visuals can help to familiarise users with your brand’s identity. Strong infographics can be equally striking and easier to digest, and for lack of a designer Piktochart or Easely.ly can help you get started.

Infographic Social Media Visual Content Statistics

 

Image Credit: CMO Council

 

Making visual content a consistent part of your social media strategy will help to engage your followers and boost your social reach. Once you’ve posted some great visual content, take some time to analyse your posts. See for yourself how visual content gets noticed– the proof’s in the pudding!