Strategy & Planning
Connected thinking is at the heart of everything we do
It all starts with connected thinking: joining the dots, making sense of the bigger picture and identifying the easily missed insights.
This is the foundation of our work, whatever the project, whatever the brand. We work with big names like Shell and BNP Paribas as well as emerging businesses (and we love both kinds of challenges). But whoever you are, it all starts with a plan based on true understanding. Here’s a typical way we’ll uncover the truths that power your business.
- Getting to know you
We want to know your team, your products and services, your audience and your competitors.
- Unlocking insights
We get under the skin of your audience’s views and behaviour through desk research, site analytics, social listening, face-to-face interviews or focus group sessions.
- Setting Goals
It’s no surprise that businesses that set goals are 10 times more likely to achieve them. We recommend SMART marketing goals that support your business strategy.
- Strategic Plan
We’ll draw up a detailed roadmap of the activities we recommend for you with clear channel tactics and timings.
Our plan gives the direction, but now it’s time to bring this to life. Our creative team swings into action to design the content to make a success of the campaign.