Editorial strategy and design for Maersk Oil's corporate magazine
When Maersk Oil approached us to help produce their corporate magazine, The Source, we were thrilled to get involved.
The team asked us to complete a review of the editorial strategy and design. We kicked off the process with an editorial workshop, before working up a revised structure, refreshing article content and giving the publication a modern and fresh graphic language along with more dynamic layouts.
The magazine is aimed at both internal and external audiences, so we ensured content was tailored to engage employees and sustain interest from business partners and industry analysts.
We have received excellent feedback from senior staff within Maersk Oil and are now focusing on amplifying their content further online.
“The Source goes behind the headlines to paint a powerful portrait of the vision and values that drive Maersk Oil, offering insights into the technical excellence, strategic thinking and outstanding people them leaders in their field.”