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Gender Pay Gap

We designed an animation to bring the key facts of the BNP Paribas Gender Pay Gap report to life to engage both employees and customers.

Taking a conversational approach we created a short animation which clearly explained the Gender Pay Gap, why it exists within the business and what action will be taken to close it.

The animation was shared via internal channels - meetings and events, digital screens, intranet and email. It was shared externally and requested from across the group as a best practice way to engage on this important message.

We were delighted to make adaptations for Arval, BNP Paribas Bank and BNP Paribas Personal Finance.