Identity and website refresh

We worked with the International Federation of Health Plans on refreshing their brand and redesigning their website.

First we designed an updated identity, modernising and aligning their brand with their values and insights we had on their members and key audiences.

We provided them with brand identity guidelines and core templates which are being used throughout their global network team.

Next we designed and developed their new website - focussing on a new narrative and simplified online experience, with the primary aim of driving new membership registrations.