An identity to stand out from the crowd
Themis Analytics help pharmaceutical companies get greater value from their market data and work with 10 of the top 25 pharmaceutical companies worldwide. With an ambition to communicate with greater impact, they had outgrown their identity and needed to align their brand with their new business strategy.
Bowline created a new brand identity and narrative supported by a 12-month marketing plan.
The theme of ‘connections’ ran through both the new brand identity and narrative. Striking imagery and a new strapline - ‘building powerful connections between people and data’ - ensured this message was communicated powerfully and consistently across their new materials.
A new responsive website was created – with a focus on simplifying their service offer, emphasising key customer benefits and using plain English. We also produced a suite of branded materials including stationary, templates, sales presentations and event collateral to support the team with the day-to-day communications requirements.
We're now working with Themis on their marketing activity across social, online advertising, direct marketing, PR and events.