In this blog we’ll aim to simplify what an Employee Value Proposition (EVP) is and why you need one. And explain how it should sit at the heart of your employer brand.

There’s a reason your inbox is always full, email marketing works. We explore why email marketing is still ranked top of B2B lead generation channels and worth investing in - now more than ever before.

Brands who use ‘real’ people in their advertising campaigns have seen a rise in brand advocacy and sales. We take a look at the best campaigns examples and why you should jump on board with authentic storytelling.

There will come a moment in every large company’s lifetime where a brief is plonked on the desk of the HR team to reduce ‘X’ number of desks in the office. This typically follows a need to cut overheads via hot-desking or flexible working initiatives, though can also be an attempt to break down office silos and improve communication between teams.

Following our recent blog about the importance of digital detoxes, the Bowline team decided to challenge themselves to 24 hours without technology. Here’s how we got on.

We joined Peter Quintana from Higher Growth Knowledge Company to hear his insights on purpose and strategy.

Let’s talk brand strategy. We ask: Why is it important? And show why you should build your brand identity from the inside out.

So you’ve just launched your shiny new mobile responsive site, it includes keyword friendly content about your services, some awesome new pictures of the team, a great new corporate video and easy ways to get in-touch…job done, right? Well, not quite.