Use Insights Discovery to engage with yourself and others

My introduction to Insights Discovery

I like to think I’m pretty aware of my qualities and (ahem) some of my little quirks so I was slightly skeptical as to what new ‘insights’ the Insights Discovery profile would reveal about me. As well as my own personal development, I was keen to look at how we could use Insights Discovery to support team effectiveness, sales and client relationships.


I've completed a couple of psychometric tests previously but they weren't supported by much coaching and didn't take me through the psychological rigour of the tools. Insights Discovery is a model based on the personality profiling work of Carl Jung, I probably spent just as much time reading more about the work of Jung after I received my report as I did reading my report. In fact, I was in Philadelphia for a client meeting in September and during some down time found myself in the famous Free Library leafing through Jungian biographies and books. His work was pioneering and with my branding hat on I was particularly fascinated by his thinking on the use of colour for psychotherapy.


Anyhow, back to Insights - the first thing we explored were the four functions of sensing/intuition, and thinking/feeling. I particularly liked this exercise….take a look at the picture below, write down the words that spring to mind for you.



Harbour side with boats



My words were; freedom, adventure, holiday, happiness, warmth, peace. Which indicates I’m typically a more intuitive type. If you’re a sensation type you might have written; harbor, yacht, hill, blue….you get the drift.


My wife is 110% a sensing type…we’re a pretty well balanced couple, in fact the characteristics below sum us up perfectly!


Sensing Characteristics

  • Concrete
  • Realistic
  • Lives in the present
  • Aware of surroundings
  • Notices details
  • Practical
  • Goes by senses
  • Factual

Intuitive Characteristics

  • Future-focused
  • Sees possibilities
  • Inventive
  • Imaginative
  • Deep
  • Abstract
  • Idealistic
  • Complicated
  • Theoretical


My report gave me a surprisingly accurate summary of my personal style which was a near perfect description and could have been written by a family member or close friend. On the whole, there wasn’t any part of my report I disagreed with – even taking into account my weaknesses and blind spots.



Jess insights disovery profile graph



My conscious and unconscious positions on the 72 Type Wheel are 25 and 24 – both ‘Motivator’ positions. I wasn’t surprised to discover that I had almost equal Sunshine Yellow and Fiery Red colour energies and much lower Earth Green and Cool Blue. Catch me on a good day and I’m assertive, bold and sociable…on a bad day I can be intolerant, controlling and hasty - agree. totally. 


So, how has Insights Discovery made a difference?


In short, this tool is a fantastic way to become more self-aware. It gives you a framework to think about the characteristics of people in your professional and personal life. Since receiving my report and coaching I have;


  • Had open and honest conversations with the team about their reports and the findings, which has led to changes in responsibilities and a general feeling of a ‘tighter’ team.
  • Thought carefully about my clients and their characteristics.
  • Influenced the way I structure meetings with clients and the content I prepare.
  • Consciously made an effort to work on my blind spots.
  • Tested how our own personal style might influence how we view the world around us, including advertising and communication.


Insights Discovery is a memorable, fun and effective, psychometric tool to help you engage with yourself and others. There are others on the market but the simplicity of the four colour energies, quality of the profiling and supporting materials make this one of the best. Of course like any good tool, it’s what you do with it that's the impressive part, so it’s important you’re committed to listening to the results of your Insights report and being open to change.