Effective selling on the go
BNP Paribas Leasing Solutions needed to tell an engaging and consistent story when presenting to potential new leads.
We worked closely with sales and marketing teams to understand their sales pipeline. A key moment in new customer acquisition was the first meeting with a new prospect.
We developed a responsive HTML5 presentation for use by the UK salesforce in these key meetings. Designed to support a variety of conversations from 10-60 min, the content was both high level and informative depending on the requirements of the discussion. Content was personalised to one of 7 key markets. This was hosted within Showpad, a sales enablement App which allowed us to also provide other relevant content to support the sales conversation.
This growing team can now access relevant content whether in the office or on-the-road, share with leads and view analytics on what’s been read in real-time.