Our solution
We created an identity for the transformation programme – called Make a Difference – and gave it a strong, consistent narrative based on five pillars.
The full launch took place at the annual business conference, and was followed by ‘Lunch and Learn’ sessions to educate employees on the new digital technologies being introduced.
One of our ideas was to launch an ideas app – an engaging way for employees to share their ideas for improving the business. We also initiated a Make a Difference recognition programme, celebrating the individuals whose ideas made the biggest impact.
All this was supported by an ongoing campaign of internal communications and engagement.
Results
350 ideas submitted in the first 6 months.
100 ideas were implemented, resulting in 130 working days saved per month – the equivalent to 6 full time employees.
Over 50% of staff joined lunch and learn sessions.
Employee engagement score up 5% year on year (to 85%).